Last month, Protect Our Rivers and Jack Johnson’s All At Once Community launched the “Better Together Cleanup Challenge.” Inspired by Jack Johnson’s song, Better Together, the campaign is a nationwide effort that encourages people to get outside and pick up the planet. In support of the cleanup challenge, over 600 people have collected 5,800 lbs of trash from rivers, creeks, beaches, and local parks.
Protect Our Rivers has made it easy for people to participate and has rounded up incredible prizes from community partners to reward those who do. Volunteers are encouraged to join with friends or do a solo cleanup of an outdoor space in their own community. To participate, simply sign-up, share impact and photos, and enter to win. Each week prizes prize winners are announced, and on October 8th, Protect Our Rivers and All At Once will celebrate the difference everyone made together! Prizes include an Odell Brewing Co. Stand Up Paddle Board, a Tincup Limited Edition Snowboard, an Orvis Clearwater Fly Rod Outfit, RMR River Tubes, and gear from Klean Kanteen, Down River Equipment, Astral, and Yakoda Supply.
“Picking up trash on your own may not seem like much, but it makes a difference,” says Sarah Nelson, Founder of Protect Our Rivers. “This campaign shares a similar concept as Tragedy of the Commons, but in reverse. People have the personal power to make a difference. And, the actions we take now will play a critical role in protecting rivers, nature, and National Parks for future generations to enjoy."
The Better Together Cleanup Challenge is just one example of how Jack Johnson supports and collaborates with nonprofit organizations. As part of his Meet the Moonlight Tour, Johnson’s All At Once community is supporting over 220 non-profit partners around the country, encouraging music fans to connect with these environmental groups leading up to the concerts through volunteer events, and at each show in the interactive Village Green. The Johnson Ohana Foundation is matching every dollar these All At Once Non-Profit Partner organizations raise, up to $2,500 to support their local programs.
“We’re proud to partner with Protect Our Rivers in support of the Better Together Cleanup,” says Jessica Scheeter, Jack Johnson Sustainability Director. “Simple actions can add up to significant impact. We are inspired by Protect Our Rivers and their ability to engage communities in caring for our special outdoor spaces.”
Protect Our Rivers and All At Once encourage people to join in this effort to create collective impact, now through October 7th. To learn more or join the Better Together Cleanup Challenge visit, protectourrivers.org/cleanup.
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About All At Once
In 2008, Jack Johnson and crew launched All At Once, a social action network based on the belief that an individual action, multiplied by millions, creates global change. All At Once provides information, tools, and motivation to empower individuals to become active in their local and world community, and comes to life in the Village Green at each concert. In cities around the world, over 200,000 fans have taken action in the Village Green, and more than 30,000 people have taken part in community service pre-show events including cleanups and garden work days. Learn more at www.AllAtOnce.org
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